Webinar Series
We believe we can make a difference by facilitating open dialogue and collaboration between organisations and individuals making an impact in the fashion industry. Green Story webinars are engaging conversations around topics such as data and transparency, green marketing and LCA methodology. Take a look at our webinar archive below.
Watch our latest webinar
Sustainable fashion communication and green marketing
There is a fine line between promoting sustainability and greenwashing, especially when it comes to fashion. How you communicate your sustainability efforts has an enormous impact on your brand reputation and value. To avoid the risk of greenwashing, transparent, authentic, credible and relatable communications are crucial in your marketing strategy.
In this webinar, we discussed how to communicate sustainability effectively and make green claims in compliance with anti-greenwashing legislation with Ebru Debbag, Executive Director of Global Sales and Marketing at Soorty Enterprises, Merryn Chilcott, Sustainability and Technical Manager at BAM Clothing, Lavinia Muth, Sustainability provocateur and ex-CSR from ARMEDANGELS, and George Harding-Rolls, Campaign Manager at the Changing Markets Foundation.
Certifications and transparency in the fashion and textile industry
Demystifying carbon offset
Transparency in fashion: from talk to action with Mantis World, Coyuchi and Textile Exchange
Greenwashing in fashion: the dos and don’ts for brands
Consumer sentiment and green legislation: EU vs US
Green Legislation’s Impact on Fashion
Closing the Loop in the Fashion Industry
Sustainable Luxury Fashion in China
Talking Circularity with Sustainable Fashion Brand For Days
The Fashion Industry’s Impact on Water
Conscious consumerism: Closing the Say-Do Gap in Sustainable Fashion
Assessing your product’s impact: A fireside chat with LCA pioneer Dr Muthu
How brands leverage their supply chain and impact data for success
Seed to shelf: impact assessments, innovation and the future of impact data in fashion
Carbon Offsetting 101
Cultivating Carbon Free Communities
UN SDGs: Our Blueprint for the Future
Carbon Offsetting: The Next Step in your Sustainable Journey
Sustainability is for everyone
Navigating Uncertainty and the Role of Sustainability
Overview of Sustainable Supply Chains and Preferred Fibres
Challenges of Maintaining Sustainable Supply Chains
Brand Activism and Community Involvement
How Companies can Align Themselves with UN SDGs
Marketing for Small Green Businesses
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