Webinar Series

We believe we can make a difference by facilitating open dialogue and collaboration between organisations and individuals making an impact in the fashion industry. Green Story webinars are engaging conversations around topics such as data and transparency, green marketing and LCA methodology. Take a look at our webinar archive below.

Watch our latest webinar

Sustainable fashion communication and green marketing

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There is a fine line between promoting sustainability and greenwashing, especially when it comes to fashion. How you communicate your sustainability efforts has an enormous impact on your brand reputation and value. To avoid the risk of greenwashing, transparent, authentic, credible and relatable communications are crucial in your marketing strategy.

In this webinar, we discussed how to communicate sustainability effectively and make green claims in compliance with anti-greenwashing legislation with Ebru Debbag, Executive Director of Global Sales and Marketing at Soorty Enterprises, Merryn Chilcott, Sustainability and Technical Manager at BAM Clothing, Lavinia Muth, Sustainability provocateur and ex-CSR from ARMEDANGELS, and George Harding-Rolls, Campaign Manager at the Changing Markets Foundation.

Certifications and transparency in the fashion and textile industry

Demystifying carbon offset

Transparency in fashion: from talk to action with Mantis World, Coyuchi and Textile Exchange

Greenwashing in fashion: the dos and don’ts for brands

Consumer sentiment and green legislation: EU vs US

Green Legislation’s Impact on Fashion

Closing the Loop in the Fashion Industry

Sustainable Luxury Fashion in China

Talking Circularity with Sustainable Fashion Brand For Days

The Fashion Industry’s Impact on Water

Conscious consumerism: Closing the Say-Do Gap in Sustainable Fashion

Assessing your product’s impact: A fireside chat with LCA pioneer Dr Muthu

How brands leverage their supply chain and impact data for success

Seed to shelf: impact assessments, innovation and the future of impact data in fashion

Carbon Offsetting 101

Cultivating Carbon Free Communities

UN SDGs: Our Blueprint for the Future

Carbon Offsetting: The Next Step in your Sustainable Journey

Sustainability is for everyone

Navigating Uncertainty and the Role of Sustainability

Overview of Sustainable Supply Chains and Preferred Fibres

Challenges of Maintaining Sustainable Supply Chains

Brand Activism and Community Involvement

How Companies can Align Themselves with UN SDGs

Marketing for Small Green Businesses

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