Green Story Blog
You may have noticed but we are so passionate about sustainability! That’s why, each week, we release a new blog where we discuss a current trend in sustainability fashion, a client highlight or even an expert opinion piece!
Can consumers follow through for the circular economy?
Let’s face it, our traditional production processes are wreaking havoc on our environment. The fashion industry is just beginning to wake up and see the damage that’s been done. We’ve exhausted our linear systems that rely on finite resources and are now looking to...
New Normal: Marketing for Small Green Businesses
On May 11, we kicked off our New Normal webinar series with some of the leaders in the ecofashion space to explore how brands have reacted to the current crisis, how they navigate in our current volatile and uncertain world and the role of sustainability going...
New Normal: How Companies can Align Themselves with the UN SDGs
On May 11, we kicked off our New Normal webinar series with some of the leaders in the ecofashion space to explore how brands have reacted to the current crisis, how they navigate in our current volatile and uncertain world and the role of sustainability going...
New Normal: Brand Activism and Community Involvement
On May 11, we kicked off our New Normal webinar series with some of the leaders in the ecofashion space to explore how brands have reacted to the current crisis, how they navigate in our current volatile and uncertain world and the role of sustainability going...
New Normal: Challenges of Maintaining Sustainable Supply Chains
On May 11, we kicked off our New Normal webinar series with some of the leaders in the ecofashion space to explore how brands have reacted to the current crisis, how they navigate in our current volatile and uncertain world and the role of sustainability going...
New Normal: Overview of Sustainable Supply Chains and Preferred Fibers
On Tuesday May 12th Anitta Toma, our Lead Analyst and Researcher here at Green Story took us through a virtual presentation outlining sustainable supply chains and our favourite preferred fibres as part of our webinar series The New Normal. With the fashion industry...
New Normal: Navigating Uncertainty and the Role of Sustainability
On May 11, we kicked off our New Normal webinar series with some of the leaders in the ecofashion space to explore how brands have reacted to the current crisis, how they navigate in our current volatile and uncertain world and the role of sustainability going...
Green Stories: RECREO’s Launch Highlights the Importance of Purpose
RECREO is a freshly-launched new conscious marketplace out to change how consumers interact with the economy and the environment. Step one in their plan: a consciously designed new apparel collection, minimizing impact on the planet and funnelling all proceeds to...
Critical Literacy in Analyzing Green Advertising
FACT: Earth’s freshwater supply is infinite, so each cotton t-shirt requiring over 1,000 litres of it to be produced is no big deal. Also, climate change isn’t real. When you read statements like these, the critical thinking part of your brain probably says, “HOLD...
The Most Sustainable Shirt is Not the One You Own
This post is written by Garik Himebaugh, founder of Eco-Stylist, and originally appeared on eco-stylist.com You’ve heard the saying. The most sustainable clothes are the ones you already own. But what if I told you that 2/3 of a garment’s environmental impact happens...
#FantasticFibres: Seaweed Fibre Catches Carbon and Looks Great
Seaweed: you’ve seen it at the beach, but prepare to see it in stores. Already a common additive in beauty and health products and ready to make a splash in the world of ecofashion. There are currently 2 main producers of it, SeaCell and AlgiKnit, and they are out...
#FantasticFibres: Going Bananas
Fun fact: there are around one thousand different varieties of banana, but most people are only familiar with two. This fruit family is one of the most popular foods worldwide, but almost entirely restricted to its Cavendish and plantain forms. The other 998 stay...
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