Green Story Blog

You may have noticed but we are so passionate about sustainability! That’s why, each week, we release a new blog where we discuss a current trend in sustainability fashion, a client highlight or even an expert opinion piece!

 

New Normal: Marketing for Small Green Businesses

On May 11, we kicked off our New Normal webinar series with some of the leaders in the ecofashion space to explore how brands have reacted to the current crisis, how they navigate in our current volatile and uncertain world and the role of sustainability going...

New Normal: How Companies can Align Themselves with the UN SDGs

On May 11, we kicked off our New Normal webinar series with some of the leaders in the ecofashion space to explore how brands have reacted to the current crisis, how they navigate in our current volatile and uncertain world and the role of sustainability going...

New Normal: Brand Activism and Community Involvement

On May 11, we kicked off our New Normal webinar series with some of the leaders in the ecofashion space to explore how brands have reacted to the current crisis, how they navigate in our current volatile and uncertain world and the role of sustainability going...

New Normal: Challenges of Maintaining Sustainable Supply Chains

On May 11, we kicked off our New Normal webinar series with some of the leaders in the ecofashion space to explore how brands have reacted to the current crisis, how they navigate in our current volatile and uncertain world and the role of sustainability going...

New Normal: Navigating Uncertainty and the Role of Sustainability

On May 11, we kicked off our New Normal webinar series with some of the leaders in the ecofashion space to explore how brands have reacted to the current crisis, how they navigate in our current volatile and uncertain world and the role of sustainability going...

Critical Literacy in Analyzing Green Advertising

FACT: Earth’s freshwater supply is infinite, so each cotton t-shirt requiring over 1,000 litres of it to be produced is no big deal. Also, climate change isn’t real. When you read statements like these, the critical thinking part of your brain probably says, “HOLD...

The Most Sustainable Shirt is Not the One You Own

This post is written by Garik Himebaugh, founder of Eco-Stylist, and originally appeared on eco-stylist.com You’ve heard the saying. The most sustainable clothes are the ones you already own. But what if I told you that 2/3 of a garment’s environmental impact happens...

#FantasticFibres: Seaweed Fibre Catches Carbon and Looks Great

Seaweed: you’ve seen it at the beach, but prepare to see it in stores. Already a common additive in beauty and health products and ready to make a splash in the world of ecofashion. There are currently 2 main producers of it, SeaCell and AlgiKnit, and they are out...

#FantasticFibres: Going Bananas

Fun fact: there are around one thousand different varieties of banana, but most people are only familiar with two. This fruit family is one of the most popular foods worldwide, but almost entirely restricted to its Cavendish and plantain forms. The other 998 stay...

#FantasticFibres: Soy, the Comeback Kid

Ah yes, soy, somehow both the wunderkind of plant-based cuisine and the bane of environmental activists worldwide. Its rich protein content and incredible versatility make it a bit of a contradiction - it’s a staple of eco-conscious diets, but its massive demand fuels...

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