Learn more about marketing your green products. We’re full of ideas, news, and tips!
Uh-oh! We ran out of business cards. In a normal company, this would be a simple matter of reprinting a new set. At Green Story, we try to think through things a bit more deeply. So, we set up really rethinking what the business card meant to us. Do we really need a...read more
2016 survey shows a 42 percent spike in consumer interest for an eco-friendly product when marketed with sustainability infographics as against basic sustainability information. Introduction At Green Story, our customers who manufacture eco-friendly products have...read more
The Sharing Economy may not be a completely new concept, but it certainly has different manifestations in today’s world, powered by technology. The status quo is changing from ownership of goods and services to sharing these same goods and services supported by online...read more
Doomsday (or is it?) As many of us know, world temperatures are set to increase on average by the dreaded 2 degree Celsius limit. What this means is an environmental systems failure on a global scale, with much discussed and often disregarded consequences....read more
I was at a conference last week and had a few people tell me about how the odds are stacked against social enterprises. Supposedly, their potential customers say it’s great that these companies are doing something good for the world but the same customers...read more
I want you to imagine yourself holding a bowling ball. It’s pretty heavy right? Now someone comes along and hands you a second. No sweat. You can hang on to both. But wait, he’s returning with a third one and hands it to you, then a fourth one. At this...read more
Making false and misleading claims can land you in a lot of trouble with the Competition Bureau of Canada. The Bureau is taking a particular interest in greenwashing and that can change the industry in a big way. The main point: if you’re saying you’re...read more
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