Blog
News, educational content and thought leadership pieces at the intersection of fashion, sustainability and technology.
Green Story partners with FARFETCH Platform Solutions to empower consumers with environmental impact data
We are excited to announce our newest partnership with FARFETCH Platform Solutions (FPS), FARFETCH’s suite of white-label commerce solutions for luxury brands and retailers. From today, FPS will offer Green Story’s Know your Impact and Simplizero Ecommerce sustainability solutions to their partners.
Top 10 sustainability innovators in fashion
As the fashion industry continues to make headlines for its environmental impact and carbon emissions, innovative teams around the world are quietly rewriting the headlines of the future. These disruptive companies are turning traditional fashion industry ideas and...
Green marketing and greenwashing in sustainable fashion
There is a fine line between promoting sustainability and greenwashing, especially when it comes to fashion. Last year, Patagonia, one of the leading sustainable fashion brands, announced to stop using the word – sustainable, as an urgent response to climate change....
The opportunities and challenges of supply chain sustainability for fashion brands
Supply chains in the fashion industry are long — and complicated. But for the brands on the path to green, mastering supply chains is a crucial move in the transition. Read up on the challenges and opportunities of sustainable supply chain management.
In conversation with Merryn Chilcott, BAM Bamboo Clothing
“In conversation with” is a series of interviews with leading fashion brands, sharing their stories, what sustainability means to them, the challenges they face, and how they communicate their green stories. Meet Merryn Chilcott, sustainability and technical manager at BAM, the British designed sustainable bamboo activewear brand.
Decarbonising the fashion supply chain
As brands stepped up their climate ambition with a renewed fashion charter at COP26, pledging to set science-based targets or cut their emissions by half by 2030 to join the net-zero pathway, many today still face the challenges related to how to achieve their goals and work together with the other players in the supply chain.
Dr. Kannan Muthu joins Green Story as Chief Sustainability Officer
We are excited to announce that Dr. Kannan Muthu, world renowned Life Cycle Assessment (LCA) specialist, has joined Green Story as the Chief Sustainability Officer.With Dr. Muthu onboard and following a two years of exceptional growth working with leading brands like...