Visualise your impact with credible and relatable metrics 


Know your Impact is where Life Cycle Assessment and impact visualisation meet. Show your audience the positive impact they make when choosing your products.


Visualise your impact with credible and relatable metrics 



Know your Impact is where Life Cycle Assessment and impact visualisation meet. Show your audience the positive impact they make when choosing your products.

Vague claims just don’t cut it.

Vague claims just don’t cut it.

Today’s consumers and new and upcoming green legislation demand for more transparency and to provide proof of your sustainability claims.

With Know your Impact, we help you do two things: we provide you with a qualitative, credible, turn key solution to accurately measure the environmental impact of your products. We then help you communicate your sustainability efforts in a way that both resonates with consumer values and is concise, comparable, and verifiable.

This way, you will protect your business from the risk of greenwashing, help your audience make an emotional connection with their green choices and finally boost loyalty and engagement.

81% of Millennials

expect the brands that they buy into to be transparent in their marketing and actively talk about their sustainability impact.
Trace your footprint from seed to shelf

Using the global standard of LCA methodology with data sourced from accredited partners around the world, we bring the highest possible accuracy and transparency to all our work.

Make it easy to understand 

With seamless end-to-end integration into every e-commerce platform, we take your sustainability data and show your customers what your positive impact looks like.

Make it verifiable and credible

Ensure that your sustainability claims are valid and credible, and backed by third party verified data. Make your business compliant and protect it from the risk of greenwashing.


Gain clear understanding of your environmental performance

Gain clear understanding of your environmental performance


Gathering primary information from you and your suppliers


Research and modeling by our team of LCA experts


Mapping of impacts to each of your products


Plug-ins and APIs to personalise look & feel on sales channels

What they say about us

Green Story has access to the kind of data that we would never have access to, or it would take us years to get access to. Having this partnership has been so helpful in creating an accurate Life Cycle Assessment (LCA).
Merryn Chilcott, Sustainability & Technical Manager, BAM Bamboo Clothing



Supercharge your sustainability credentials with Know your Impact

Supercharge your sustainability credentials with Know your Impact

Frequently Asked Questions

Frequently Asked Questions

How does Know your Impact work?

We do two things: impact measurement and communication of impact. As a customer, you get two things:

  • A comparative environmental or social impact analysis of their product or service against that of the competition. The analysis breaks down their impact across key metrics such as carbon emissions, energy usage, water usage, fair wage labour etc. These are modeled using appropriate methodology such as ISO 14040 and sourced from pre-existing LCI reports, databases or developed from the ground up. The findings are presented as a comprehensive word report and PowerPoint deck to the customer. This is optional for customers who already have sufficient impact data.


  • A visualization platform that can be customized and embedded directly into customers’ marketing channels or accessed via the Green Story application site. Customers can use this to generate visual infographics for environmental impact of products for their customers. The features are described in greater detail below. This is especially good for customers with online shopping features.
What is an LCA report?

Life-cycle assessment (LCA, also known as life-cycle analysis, ecobalance, and cradle-to-grave analysis) is a technique to assess environmental impacts associated with all the stages of a product’s life. This can be cradle to grave (resource extraction to end of life), cradle to gate (resource extraction to a specific point in the product’s life), or gate to gate (between two points in the product’s life). While the methodology is focused on environmental impact assessments, a similar system can be used to look at social impact across a product or service’s life cycle.

Learn more about life cycle here.

I’m a small startup. Can I work with Green Story?

While our clients include everyone from small non-profits and startups to large multinational companies, we believe Green Story really adds value to your service after you have launched for at least 1 year. We truly believe in giving every company a level playing field.

Do you audit your customers' data?

Green Story was established to counter false claims and greenwashing. Since our approach is based on 3rd party data and industry numbers, we can give a reasonably accurate estimate of a company’s impact, thereby eliminating greenwashing as much as possible. That said, we do not do an audit of a customer’s data unless asked to, but strongly encourage our clients to do a 3rd party audit of their data. We plan to provide the audit functionality in the future.

What is the impact you have on the world?

Our impact comes through our clients. We help green companies sell more of their products, displacing non-sustainable alternatives. Our end goal is to help consumers make green choices.

We influence more people to make green choices as consumers do want to buy green and feel good about their purchases. They just don’t follow through. Use of relatable visuals and metrics on packaging and sites enable consumers to easily understand impact of choices available and feel good about their purchases.

We measure our impact for our customers and end consumers as follows:

  • For our customers, the direct impact is the increase in green product sales attributable to our platform. We aggregate the social and environmental impact of increase in sales for products across all our clients to come at the total impact number which our company contributed to.
  • The indirect impact is the increase in traffic of consumers who check out our interactive tools to learn more about the impact of our clients’ green products.
  • For end consumers, we plan to continue to do end consumer surveys on effect of Green Story visuals on their purchasing decisions and to see if we have met the goal of changing consumer behavior.
How can consumers make a difference?

Every choice you make has an impact, whether you choose to buy organic, buy fair trade or just borrow or repair, you’re choosing not to consume as much resources as you would if you bought from a company that does not have sustainable practices. In the end, companies cater to consumer needs. If consumers demand more green products, companies will transition to a greener way of doing business. At Green Story, our goal is to enable consumers to weigh not just cost and need, but also consider their values before making a purchase.