Killing it on Kickstarter. And doubling conversion.

How impact metrics resulted in a successful Kickstarter campaign and boosted online conversion

Differentiating in a crowded market

As the new kid on the block for recycled PET and organic cotton, Ungalli had to differentiate to succeed.

Once Green Story visuals showed visitors the positive impact of each product throughout the site – upon selection, in the cart, and at checkout – conversion more than doubled, from 0.8% to 1.7%,