Showing Tangible Impact at Every Point of Sale Doubled Conversion

Using impact metrics increased conversion and repeat business for this online business!

BraveSoles upcycles used tires and leather into new products, avoiding synthetics or new leather.

Green Story embedded interactive metrics throughout, including cart and checkout.

Visitors see their impact at every touchpoint.
87% increase in conversion rate;
85% increase in repeat customers

This shopper sees impact metrics

  1. when she clicks on The Mateo sandal,
  2. in her cart, and
  3. at checkout.

Instantly, green becomes more rewarding, more real & more fun.