We believe a greener future is possible

Akhil and Navodit envisioned creating a level playing field for companies with green and social products. The goal? Get 1 billion consumers to make greener choices by 2022. In 2018, we crossed 1 million, we have a long way to go but we’re getting there.

Akhil and Navodit met during their MBA at the Rotman School of Management in the University of Toronto in 2011. As two people who were interested in making an impact, they did deep research to understand why consumers aren’t making greener choices. They found that there were 3 key issues preventing greater green adoption: price, understanding of environmental impact, and the personal connection. The Green Story platform was created in 2015 to address these issues. Through their decades of experience and deep research, they were able to create a solution that showed consumers the impact of making greener choices, in a clear, relatable way.

The mission of Green Story has always been about helping consumers choose the more sustainable and ethical option. We all want to do the right thing but we need to know, and feel, the positive impact we’re making.

By providing a simple, credible and flexible impact marketing platform, Green Story is bringing a sustainable way of doing business into the mainstream.

Be part of the journey

Work with us to get consumers to make greener choices! Book a free walkthrough with our co-founder Akhil and help customers on your website make greener choices.

Book your demo

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We donate 10 kg of carbon offsets for everyone who joins our newsletter community. Be part of the impact today!

Book a consultation.

Set up a free one on one for a chance to find out how you can take your business and sales to the next level!

Our Ebooks.

Our Ebooks, available for free, provide you with tips and tricks on how to be the greenest business in the industry .