PANGAIA highlights sustainability credentials within their customer experience

Homepage, product page, emails, and offsetting: Green Story provides a comprehensive set of tools to measure and communicate PANGAIA’s positive impact.


Founded in 2018, PANGAIA is a direct-to-consumer brand and B2B company that has taken the world of sustainable fashion by storm. One of the fastest growing fashion companies in the world, PANGAIA uses material science innovation, design breakthroughs and cutting edge technology to create functional, sustainable products.

The need

PANGAIA was seeking a sustainability partner to help them quantify the environmental impact of their sustainable innovation in order to make clear efforts in becoming carbon neutral. They were also looking to add transparency and credibility to their sustainability claims through third party verified data.

At the same time, they wanted to enhance the user experience and make their sustainability data easily available and understood, no matter where or how their customers choose to shop. 

The solution

PANGAIA chose to partner with Green Story as the platform meets all their needs, including a proven capability for a robust analysis using Life Cycle Assessment methodology for supply chains. 

Green Story’s Know your Impact platform integrates into PANGAIA’s e-commerce website and sales channels to communicate the positive environmental impact along the customer purchase journey. Using Green Story’s carbon offset solution, Simplizero Ecommerce, PANGAIA can offset the carbon footprint of their products, making them carbon neutral.

“Green Story are unique in that they offer a complete service for Life Cycle Assessments, that includes valuable support in data collection and analytical expertise but beyond this, integrates the results of these studies into content that is meaningful to our customers and internal teams. For businesses seeking to make a positive difference, Green Story is a valuable partner to have!”
Maria Sbiti

Head of Impact, PANGAIA

The process


The Green Story onboarding and research team worked alongside PANGAIA’s team to prepare and gather the required supply chain data. The data is vetted, verified and augmented with secondary research from accredited 3rd parties


Our experts analyzed and presented the current environmental impacts of PANGAIA’s products while comparing them to a non-sustainably made alternative. Green Story provided a clear envision of the impacts in order to inform PANGAIA of our findings.


The visualization of these products’ impacts was then seamlessly integrated via Green Story APIs and plug-ins into PANGAIA’s ecommerce website, making impact quick and easy to understand for customers.


Using the Simplizero Ecommerce platform, our team at Green Story was able to provide recommendations for PANGAIA in order to compensate for unavoidable carbon emissions.


The Green Story team integrated the Simplizero Ecommerce plug-in into PANGAIA’s e-commerce website, for a seamless customer experience of PANGAIA’s sustainability.


Green Story also provides PANGAIA with ongoing support for assessing supply chain impacts, finding and tracking new offsetting projects and other support as needed. 

Features implemented

  • The overall impact of PANGAIA’s sourcing is shown to customers on a live counter on their sustainability page, driving home the true impact they are making as a collective.
  • The Green Story team has designed each product page to showcase playful customized widgets that tell a story about each specific environmental impact on a per-product basis. For example, for the recycled fibers, the widget shows t-shirts diverted from landfills. For their organic fibers, we talk about square meters of land farmed without pesticides (image1);
  • PANGAIA takes ownership of its unavoidable emissions and offsets them through projects that make an immediate impact on their supply chain whilst focusing their efforts on minimizing their impacts at the source (image 2).
Pangaia Feature 1
Green Story have become integral partners in our goals to building an Earth Positive business. Our customers value the information we share on environmental savings thanks to Green Story, and we use the results of our work together to inform internal strategic decisions to reduce our footprint and improve our resource use and conservation. The team is always a pleasure to work with, solution oriented and creative in their approaches.
Maria Sbiti

Head of Impact, Pangaia

Find out how Green Story can help you supercharge your sustainability claims

Find out how Green Story can help you supercharge your sustainability credentials