Connecting with the planet at every opportunity
From establishing a sustainable supply chain to carbon offsetting, eco-fashion brands exemplify a deep connection to our planet, its protection and future. For Brianna, “there are many things you cannot control, especially when you don’t own your supply chain. Being able to offset your carbon emissions, you suddenly have control over what you previously did not.”
“While we have consciously built our supply chains to reduce carbon emissions where possible, the unavoidable emissions still need to be addressed by way of offsets,” Barkha explained as she shared Greendigo’s commitment to the environment and their impact. For Adam it was critical to “tie up loose ends that come from producing a good” through carbon offsetting. By going the extra mile and turning their products carbon neutral these brands have exemplified their pledge to truly leave nothing behind.
Marci also reminded us that “when you have very biodiverse soil, it serves as a sponge and absorb carbon out of the atmosphere.” So, she urges us to “choose regenerative materials so we can all be part of the solution rather than the problem when it comes to carbon and climate change.”
Supporting your supply chain and triggering real change
These brands who have worked so hard to establish green supply chains, have a strong connection to the people who are the backbone of their business. Green Story’s carbon offset system allows them to give back to the communities and geographies where their supply chains are located, deepening their bonds.
Vik “recognizes that many people may consider carbon offsetting a band aid solution, but it has many benefits.” He has chosen projects in India, close to his supply chain, and “looks forward to the jobs, income streams and development that offset projects will generate.”
As vocal as green fashion brands are about the environment, there is a human element as well. These brands use their platforms to inspire change and amplify social messages. For Brianna, when choosing her carbon offsetting projects, she looked at the current environmental climate in California. She chose a project based in the US to “empower the people and show them that there are initiatives addressing climate change that they can support by voting with their dollars.”
Connecting with consumers
Consumers are the final piece of the puzzle in this conversation. As brands showcase their green efforts, consumers need to buy in in order to generate demand. As Barkha pointed out “brands need to ensure their processes are less polluting and the customer needs to be mindful of their consumption habits.” She focuses on educating consumers about environmentally friendly apparel in India to help make it the new normal.
Through genuine care for the interconnectedness of our eco-system we can come to a point, as Marci put it, where “it’s not why sustainable or carbon net zero – its why not?” The question truly is, why not?
Founder, ECOfashion Corp
Marci Zaroff coined the term “ECOfashion” in 1995 and is an internationally recognized ECOlifestyle expert and Founder/CEO of ECOfashion Corp—a “Greenhouse of Brands.”
Director of Integrated Marketing, BN3TH
Adam Chuntz is an imaginative marketer based in beautiful Vancouver, BC, with a robust background in strategy, design, development and creative direction.
Brianna Kilcullen is the founder of Anact, a sustainability consultant and hemp hustler. In 2019, she helped legalize hemp in Florida while launching Anact.
Barkha believes that living sustainably has to start children. So she started creating clothing rich in meaning and quality by co-founding Greendigo.