It’s waste reduction week here in Canada. That means being aware of our actions and improving our daily habits for long-term environmental success.
While this week formally focuses on the circular economy, we’d like to throw in a new topic to the table; the sharing economy.
This model is far from being a new concept, but it’s becoming more and more popular —and with good reason.
According to a Forbes study, the shared economy surpassed $3.5 billion in 2014, and has continued to grow since.
Internationally, Uber and AirBnB are the most well-known names.
In Toronto, the myriad organizations engaged in the sharing economy have prompted Toronto Life magazine to declare that “paying money for things is so passé”.
What do all these platforms have in common?
Sharing is Caring
The sharing economy has numerous benefits for us and the planet.
Apart from allowing us to access goods and services which otherwise might be out of reach, it also saves us money, space at home, and helps green up the planet.
Rachel Botsman, the author of the book The Rise Of Collaborative Consumption, says the “A power drill will be used around 12 to 15 minutes in its entire lifetime, It’s kind of ridiculous, isn’t it? Because what you need is the hole, not the drill.”
Being able to use a good or service when needed rather than purchasing it frees us from continuous production and disposal –or otherwise put, resource extraction and waste.
Green Marketing & the Sharing Economy
Green marketing can learn from the sharing economy. Whether a local library or an international giant, these sharing businesses make sure you know their impact – you save money, space, and the environment.
Take a lesson from the sharing economy for your green business and make your impact clear to customers.
Are you saving time? resources? energy? Always show your customers the positive impact of buying from you.
Take a page from the sharing economy and integrate impact into your green marketing strategy.