CMA Green Claims Code | Green Story

<img src="https://greenstory.ca/wp-content/uploads/2020/08/greenstory-logo.png" width="858" height="200" alt="Green Story" data-height-percentage="60"/>

<img src="https://greenstory.ca/wp-content/uploads/2021/11/john-cameron-XkpmQnVhJqI-unsplash-1080x675.jpg" alt="A guide on how to advertise sustainably" class="" width="1080" height="675" srcset="https://greenstory.ca/wp-content/uploads/2021/11/john-cameron-XkpmQnVhJqI-unsplash-980x735.jpg 980w, https://greenstory.ca/wp-content/uploads/2021/11/john-cameron-XkpmQnVhJqI-unsplash-480x360.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1080px, 100vw"/>

A guide on how to advertise sustainably

A guide on how to advertise sustainably

by Geraint Lloyd-Taylor | Nov 22, 2021 | Policy & legislation

A guide on green claims, misleading claims and the Green Claims Code by the UK Competition and Markets Authority by Geraint Lloyd-Taylor, a partner in the Lewis Silkin’s Advertising & Marketing team.

<img src="https://greenstory.ca/wp-content/uploads/2021/10/Screenshot-2021-10-04-at-1.07.46-pm-1080x584.png" alt="How to comply with the Green Claims Code and future green legislation" class="" width="1080" height="675" srcset="https://greenstory.ca/wp-content/uploads/2021/10/Screenshot-2021-10-04-at-1.07.46-pm-1080x584.png 1080w, https://greenstory.ca/wp-content/uploads/2021/10/Screenshot-2021-10-04-at-1.07.46-pm-980x526.png 980w, https://greenstory.ca/wp-content/uploads/2021/10/Screenshot-2021-10-04-at-1.07.46-pm-480x258.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1080px, 100vw"/>

How to comply with the Green Claims Code and future green legislation

How to comply with the Green Claims Code and future green legislation

by Muchaneta Kapfunde | Oct 4, 2021 | Green Washing, Green Your Business

With sustainability-related claims on the rise, the fundamental issue now is, why do fashion brands that claim to engage in sustainability efforts fail in their actions? Following the release of the Green Claims Code by the UK CMA in September, this is how you can make your sustainability claims verifiable and bullet proof.