Green Marketing & the Sharing Economy

Green marketing can learn from the sharing economy.  Whether a local library or an international giant, these sharing businesses make sure you know their impact – sharing means you save money, you save space at home and you help the environment by reducing your consumption of new materials.

Take a lesson from the sharing economy for your green business and make your impact clear to customers.

Are you saving time? resources? energy? Always show your customers the positive impact of buying from you.

Take a page from the sharing economy and integrate impact into your green marketing strategy.

The Sharing Economy may not be a completely new concept, but it certainly has different manifestations in today’s world, powered by technology. The status quo is changing from ownership of goods and services to sharing these same goods and services supported by online social networks and electronic markets.

Moreover, the use of mobile devices and electronic services adds convenience, unusually in the shape of an app.

What can we learn about green marketing from the sharing economy?

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The giants of the sharing economy

Internationally, Uber and AirBnB are the most well known, as well as crowdfunding platforms such as Kickstarter and Indiegogo – which have contributed to the success of many start-ups.

Uber and Airbnb are no longer “insurgent” newcomers to the market, and now rival, or even surpass in size some of the world’s largest businesses in transportation and hospitality.

Borrow everything

In Toronto, the myriad organizations engaged in the sharing economy has prompted Toronto Life magazine to declare that “paying money for things is so passé”.

Examples are: BUNZ Community for trading anything, the Really Really Free Market and Repair Café TorontoToronto Tool LibraryThe Sharing Depot and Toronto Kitchen LibraryThe Seed LibraryPret-a-Preter(clothing library), and more.

According to a Forbes study, the shared economy surpassed $3.5 billion in 2014, and has continued to grow since. The future looks a bit greener, care to share what think?

 

Green Marketing & the Sharing Economy

Green marketing can learn from the sharing economy.  Whether a local library or an international giant, these sharing businesses make sure you know their impact – sharing means you save money, you save space at home and you help the environment by reducing your consumption of new materials.

Take a lesson from the sharing economy for your green business and make your impact clear to customers.

Are you saving time? resources? energy? Always show your customers the positive impact of buying from you.

Take a page from the sharing economy and integrate impact into your green marketing strategy.