Green Story Blog

You may have noticed but we are so passionate about sustainability! That’s why, each week, we release a new blog where we discuss a current trend in sustainability fashion, a client highlight or even an expert opinion piece!

The hidden costs of masks

The hidden costs of masks

As the world settles into the new normal and cities reopen, our wardrobes have a new staple: the face mask. For us in Toronto, face masks are now mandatory for any indoor public spaces. Throughout the pandemic, the question of increased waste has been sparked by...

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Can consumers follow through for the circular economy?

Can consumers follow through for the circular economy?

Let’s face it, our traditional production processes are wreaking havoc on our environment. The fashion industry is just beginning to wake up and see the damage that’s been done. We’ve exhausted our linear systems that rely on finite resources and are now looking to...

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New Normal: Marketing for Small Green Businesses

On May 11, we kicked off our New Normal webinar series with some of the leaders in the ecofashion space to explore how brands have reacted to the current crisis, how they navigate in our current volatile and uncertain world and the role of sustainability going...

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New Normal: Brand Activism and Community Involvement

On May 11, we kicked off our New Normal webinar series with some of the leaders in the ecofashion space to explore how brands have reacted to the current crisis, how they navigate in our current volatile and uncertain world and the role of sustainability going...

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