Blog
News, educational content and thought leadership pieces at the intersection of fashion, sustainability and technology.
6 benefits of Life Cycle Assessment (LCA)
More and more brands are joining the sustainable fashion movement, as consumers are becoming ever more aware of the environmental impact of apparel. In order to reduce their impact, it is crucial for brands to look into their product design and supply chains, and find opportunities to cut carbon emissions, decrease pollution and waste, and reduce water footprint.
An exciting milestone: looking ahead to the future of Green Story
A few weeks ago, we shared some exciting news: Green Story raised €1.1m, led by 4Impact, to empower more consumers to know their impact. We can’t thank enough all of our investors, 150+ brand partners and incredible team of 35 change makers, for making this possible....
Green Story raises €1.1m, led by 4Impact, to empower more consumers to know their impact
As the fashion industry is responding to demands for transparency, Green Story is the pioneering solution empowering 1 billion consumers to know their impact and make greener choices.
Sustainability standards and certifications in the fashion industry
The global consumer perception survey, “Sustainable Raw Materials in Fashion and Home Textiles“, conducted by Lenzing Group, and its findings revealed that transparency is key for clothing and home textiles brands to win consumer trust and confidence. Increasingly,...
Lavinia Muth on carbon neutrality, sustainability reporting and communication
Whether on your social media, your e-commerce or store, or your products' or sustainability pages, it's becoming increasingly important for sustainable fashion brands to communicate sustainability to their consumers. Green claims should be easy to understand, credible...
Life cycle assessment (LCA) explained
Learn everything you need to know about Life cycle assessment (LCA) in our 3-part LCA blog series. In this series, you will learn the fundamentals about life cycle assessment (LCA), such as what is an LCA, how it works and the benefits of life cycle analysis as well...