We ran out of business cards. In a normal company, this would be a simple matter of reprinting a new set. At Green Story, we try to think through things a bit more deeply. So, we set up really rethinking what the business card meant to us.
Do we really need a card?
If we’re a green company, should we be even looking at physical cards? Probably not, but we are also a business and the fact is, if you are a commercial organization, you need business cards to communicate your intentions and reach out to contacts in a professional context.
So what does the card mean to us?
We started to then think that we need to use our cards to communicate our values as an organization. We narrowed it down to three issues:
- Sustainability (making sure the card is green)
- Engagement (making sure the design is attractive enough to grab attention)
- Clarity (making sure the card clearly communicates what we do)
How do you put all of that, and your contact information, onto a card?
There’s not much real estate in a small card, so how do you communicate all of that? We started to look at each of the above values in detail
- Sustainability: A bit of research showed that recycled cards are possibly the only option if we didn’t want to spend all our funding on business cards.
- Engagement: We wanted to show what sustainability means within our card, and also people get a wow factor from looking at it. So we designed a little visual explaining the positive impact from the recycled card for the back of each card.
- Clarity: A snazzy card is at best a clunky toothpick if nothing is legible. Font, spacing, icons, colors and everything else was considered in making sure everyone understands what we are trying to say.
Those weren’t the only factors
The front used a simple design with our logo up front, but we had two designs for the back of the card that really communicated our banners generated by our online platform and gave a reader an idea of savings achieved by going sustainable. We felt this really satisfied our criteria of being sustainable, engaging and clear.
For a start-up, price can be a stumbling block to getting a green business card. There were multiple vendors: VistaPrint, Moo cards and Worldsgreenestbusinesscard. After a quick scan online on who could meet our needs, we went with Vistaprint. They allowed us to make our customized designs, the price was well set, and they had a great recycled matte print!
For us, we ended up paying about twice the usual rate in order to get a recycled card. But it was worth it to stick to our values.