5 Ways You are Accidentally Green

5 Ways You are Accidentally Green

You probably do one thing everyday or every so often that is sustainable without even realizing it. Green Story has compiled a list of five common lifestyles choices. If there is something on the list that you are already doing, congrats! If there isn’t, maybe you can...
Debunking Fast Fashion: Cheap Clothing at an Expensive Cost

Debunking Fast Fashion: Cheap Clothing at an Expensive Cost

With popular fast fashion brands such as Forever 21, H&M, and Zara dominating the market, it’s hard not to shop from these brands both in the mall and online. The convenience, the trendiness, and most importantly, the low cost makes it seem like it’s too good to...

The Red Herring of the Smiling Woman in Traditional Clothes

This is a summary of an article that was published on the Eco-Hub blog and reproduced with permission. You can view the full article here. Smiling women in traditional clothes, it’s kind of becoming a thing for ethical brands and how they market their goods, but there...

6 effects of green fashion becoming more mainstream

Customers are getting smarter and more aware of the environment. Searches for green fashion surged by 47% last year as per Lyst’s 2018 Year in Fashion (I highly recommend you read it). So what does all that mean for the green fashion space? 1. Imitation is not...

The Brilliance of “There’s a Rangtan in my Bedroom”

If you’re here, you’ve likely seen Greenpeace and Iceland Retail’s “There’s a Rangtan in my Bedroom” ad. If you haven’t, here it is in its entirety. You need to watch this before reading the rest of my article.    ...

5 Reasons You’re not as Sustainable as You Think

The last straw? If you don’t have anything nice to say, you shouldn’t say it at all, right? Not this time. Ecolabel confusion has been a huge problem for many years now. We continue to see companies plastering their eco-claims everywhere, diluting consumer trust and...