by Sumit | Jul 15, 2020 | Blog, Green Marketing, Green Washing, Green Your Business, New Normal, Say-Do Gap
Let’s face it, our traditional production processes are wreaking havoc on our environment. The fashion industry is just beginning to wake up and see the damage that’s been done. We’ve exhausted our linear systems that rely on finite resources and are now looking to...
by Sumit | Feb 28, 2020 | Blog, Critical Thinking, Fast Fashion, Green Marketing, Green Washing, Green Your Business
FACT: Earth’s freshwater supply is infinite, so each cotton t-shirt requiring over 1,000 litres of it to be produced is no big deal. Also, climate change isn’t real. When you read statements like these, the critical thinking part of your brain probably says, “HOLD...
by Sumit | Jan 23, 2020 | Blog, Critical Thinking, Fast Fashion, Green Materials, Green Stories, Green Your Business, Sustainable Brands
This post is written by Garik Himebaugh, founder of Eco-Stylist, and originally appeared on eco-stylist.com You’ve heard the saying. The most sustainable clothes are the ones you already own. But what if I told you that 2/3 of a garment’s environmental impact happens...
by Sumit | Dec 20, 2019 | Blog, Critical Thinking, Fantastic Fibres, Green Materials, Green Your Business, Say-Do Gap
Seaweed: you’ve seen it at the beach, but prepare to see it in stores. Already a common additive in beauty and health products and ready to make a splash in the world of ecofashion. There are currently 2 main producers of it, SeaCell and AlgiKnit, and they are out...
by Sumit | Dec 13, 2019 | Blog, Critical Thinking, Fantastic Fibres, Green Materials, Green Your Business, Say-Do Gap
Fun fact: there are around one thousand different varieties of banana, but most people are only familiar with two. This fruit family is one of the most popular foods worldwide, but almost entirely restricted to its Cavendish and plantain forms. The other 998 stay...
by Sumit | Dec 6, 2019 | Blog, Critical Thinking, Fantastic Fibres, Green Materials, Green Your Business, Say-Do Gap
Ah yes, soy, somehow both the wunderkind of plant-based cuisine and the bane of environmental activists worldwide. Its rich protein content and incredible versatility make it a bit of a contradiction – it’s a staple of eco-conscious diets, but its massive demand...
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