5 Reasons You’re not as Sustainable as You Think

The last straw? If you don’t have anything nice to say, you shouldn’t say it at all, right? Not this time. Ecolabel confusion has been a huge problem for many years now. We continue to see companies plastering their eco-claims everywhere, diluting consumer trust and...

Marketing your Green Brand without Breaking the Bank

You’ve created this incredible brand. Now, how do you get the word out about it? While sophisticated tools, celebrity spokesmen and big flashy ad space sounds appealing, it may also be a bigger hit on the bank than most startups can take (although how great would it...

The Little White Lies of Green Fashion

Fashion. So Hot Right Now. What’s the first thing you think about when it comes to fashion? It’s not usually the word “green”. Whether it’s the latest style trends or the best sustainable alternative, the fashion industry is a world of its own. But what do...

The Big Green Fashion Myth

(Title image: Romeo Gacad/Getty Images) Fashion. So Hot Right Now. What’s the first thing you think about when it comes to fashion? What about green fashion?   Whether it’s the latest style trends or the best sustainable alternative, the fashion industry is a...

Trumped Up: How Critical Thinking can Fight Green Washing

March is data literacy and critical thinking month at Green Story. Why you might ask? Because, as the wise man said, change comes from within*. As more companies are realising that being green is a great selling feature consumers are being inundated with green...