Can consumers follow through for the circular economy?

Can consumers follow through for the circular economy?

Let’s face it, our traditional production processes are wreaking havoc on our environment. The fashion industry is just beginning to wake up and see the damage that’s been done. We’ve exhausted our linear systems that rely on finite resources and are now looking to...
Critical Literacy in Analyzing Green Advertising

Critical Literacy in Analyzing Green Advertising

FACT: Earth’s freshwater supply is infinite, so each cotton t-shirt requiring over 1,000 litres of it to be produced is no big deal. Also, climate change isn’t real. When you read statements like these, the critical thinking part of your brain probably says, “HOLD...

5 Reasons You’re not as Sustainable as You Think

The last straw? If you don’t have anything nice to say, you shouldn’t say it at all, right? Not this time. Ecolabel confusion has been a huge problem for many years now. We continue to see companies plastering their eco-claims everywhere, diluting consumer trust and...

Marketing your Green Brand without Breaking the Bank

You’ve created this incredible brand. Now, how do you get the word out about it? While sophisticated tools, celebrity spokesmen and big flashy ad space sounds appealing, it may also be a bigger hit on the bank than most startups can take (although how great would it...

The Little White Lies of Green Fashion

Fashion. So Hot Right Now. What’s the first thing you think about when it comes to fashion? It’s not usually the word “green”. Whether it’s the latest style trends or the best sustainable alternative, the fashion industry is a world of its own. But what do...

The Big Green Fashion Myth

(Title image: Romeo Gacad/Getty Images) Fashion. So Hot Right Now. What’s the first thing you think about when it comes to fashion? What about green fashion?   Whether it’s the latest style trends or the best sustainable alternative, the fashion industry is a...