Green Denim New Normal

Green Denim New Normal

Join Green Story, for the second part of our New Normal webinar, for a thought-provoking and relatable discussion on: Green Denim: the New Normal in our Closets! In line with Green Story’s commitment to the green movement, our New Normal webinar series shines a light...
The hidden costs of masks

The hidden costs of masks

As the world settles into the new normal and cities reopen, our wardrobes have a new staple: the face mask. For us in Toronto, face masks are now mandatory for any indoor public spaces. Throughout the pandemic, the question of increased waste has been sparked by...
The Most Sustainable Shirt is Not the One You Own

The Most Sustainable Shirt is Not the One You Own

This post is written by Garik Himebaugh, founder of Eco-Stylist, and originally appeared on eco-stylist.com You’ve heard the saying. The most sustainable clothes are the ones you already own. But what if I told you that 2/3 of a garment’s environmental impact happens...
#FantasticFibres: Seaweed Fibre Catches Carbon and Looks Great

#FantasticFibres: Seaweed Fibre Catches Carbon and Looks Great

Seaweed: you’ve seen it at the beach, but prepare to see it in stores. Already a common additive in beauty and health products and ready to make a splash in the world of ecofashion. There are currently 2 main producers of it, SeaCell and AlgiKnit, and they are out...