The Green Story Behind Our Logo

The Green Story Behind Our Logo

Since 2016, Green Story’s mission of bringing a sustainable way of doing businesses to the mainstream has reached new audiences and clients globally, from New York to Sydney. We owe a lot of this success to our branding which has reflected the multifaceted aspect of...
Fabric Faceoff: Tencel vs Linen

Fabric Faceoff: Tencel vs Linen

Over the last several years, one question we find echoed over and over by our clients is, which is the best green fabric? There are a lot of factors and circumstances that make one fabric greener or better than the other, but we decided (tongue firmly in cheek) the...

The Red Herring of the Smiling Woman in Traditional Clothes

This is a summary of an article that was published on the Eco-Hub blog and reproduced with permission. You can view the full article here. Smiling women in traditional clothes, it’s kind of becoming a thing for ethical brands and how they market their goods, but there...

Green Stories: Jessica Abrahams of Tasi Travels

Tasi travels combines sustainability, practicality and style to the Australian travel wear market. Jess Abrahams, founder of Tasi Travels (our first Australian client), explains her inspiration behind Tasi, the Australian eco-fashion market, and what’s behind...

6 effects of green fashion becoming more mainstream

Customers are getting smarter and more aware of the environment. Searches for green fashion surged by 47% last year as per Lyst’s 2018 Year in Fashion (I highly recommend you read it). So what does all that mean for the green fashion space? 1. Imitation is not...

The Brilliance of “There’s a Rangtan in my Bedroom”

If you’re here, you’ve likely seen Greenpeace and Iceland Retail’s “There’s a Rangtan in my Bedroom” ad. If you haven’t, here it is in its entirety. You need to watch this before reading the rest of my article.    ...