Fabric Faceoff: Tencel vs. Organic Cotton

Fabric Faceoff: Tencel vs. Organic Cotton

This is it! The finals! From 8, we’re now down to the last two. Tencel and organic cotton: which of these will be crowned the winner of Fabric Faceoff? These fabrics are up against each other on Green Story’s 5 criteria, a mix of eco-friendly qualities,...
Fabric Faceoff: Recycled Wool vs. Organic Cotton

Fabric Faceoff: Recycled Wool vs. Organic Cotton

We’re almost at the finals of Green Story’s #FabricFaceoff . The first semi between bamboo and tencel was touch and go (even for the audience!). Here’s the second, it’s organic cotton vs. recycled wool. These fabrics are up against each other on...
Fabric Faceoff: Bamboo vs. Tencel

Fabric Faceoff: Bamboo vs. Tencel

We started with 8, and we’re now down to 4! Green Story’s #FabricFaceoff continues into the semis. It’s been a really close competition so far, and opinions have varied across the audience and our own team quite widely. And we’ve picked against you,...
Fabric Faceoff: Recycled PET vs. Bamboo

Fabric Faceoff: Recycled PET vs. Bamboo

Welcome back to Green Story’s #FabricFaceoff, where the search for the best green fabric continues.   To find the winner, we’re putting 8 of the top green fabrics to the test. Tencel, linen, rPET, bamboo, cork, recycled wool, organic cotton, and hemp are going...

5 Reasons You’re not as Sustainable as You Think

The last straw? If you don’t have anything nice to say, you shouldn’t say it at all, right? Not this time. Ecolabel confusion has been a huge problem for many years now. We continue to see companies plastering their eco-claims everywhere, diluting consumer trust and...

Trumped Up: How Critical Thinking can Fight Green Washing

March is data literacy and critical thinking month at Green Story. Why you might ask? Because, as the wise man said, change comes from within*. As more companies are realising that being green is a great selling feature consumers are being inundated with green...