Muchaneta Kapfunde | Green Story

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Why Green Business Models Matter

Why Green Business Models Matter

by Muchaneta Kapfunde | Nov 22, 2021 | Innovation & trends

Fashion is notorious for its wasteful practices and its struggle to embrace more ethical approaches to doing business. Responsible for around 10 percent of the world’s carbon emissions and nearly 20 percent of the world’s water waste, recent accusations of...

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How to comply with the Green Claims Code and future green legislation

How to comply with the Green Claims Code and future green legislation

by Muchaneta Kapfunde | Oct 4, 2021 | Policy & legislation

With sustainability-related claims on the rise, the fundamental issue now is, why do fashion brands that claim to engage in sustainability efforts fail in their actions? Following the release of the Green Claims Code by the UK CMA in September, this is how you can make your sustainability claims verifiable and bullet proof.