We’ve Created the Greenest T-Shirt!

We’ve Created the Greenest T-Shirt!

Last month, we set about creating the greenest t-shirt in the world. In the process, we looked ate everything from design to fibres to dyeing. So what did it take to make the greenest t-shirt in the world?  Before we answer that question, let’s get the elephant in the...
#GreenestTee: How Far Do Your Clothes Travel?

#GreenestTee: How Far Do Your Clothes Travel?

Picture this: you start online shopping, find a bunch of clothing items that you want, press ‘add to cart’, enter your banking information, and press ‘confirm’. In just 3-5 business days, your package magically arrives at your front door. How did it end up there?...
#GreenestTee: All About the Energy

#GreenestTee: All About the Energy

An average conventional cotton t-shirt requires about 12 kWh of energy to produce, enough to power an LED bulb for 50 days straight and has a CO2 footprint which is 12 times its own weight. In general, the energy used in textile industry comes in the form of...
#GreenestTee: Trash Talk

#GreenestTee: Trash Talk

Welcome back to the #GreenestTee! So far, we’ve covered the basics for creating the most sustainable t-shirt in the world: designing for longevity, selecting the right fiber, and adding some color.  So what’s next? Let’s focus on the solutions! This week’s blog is all...