#GreenestTee: To Dye For

#GreenestTee: To Dye For

Welcome back to the #GreenestTee. We’re already halfway through creating the most sustainable t-shirt in the world! So far, we’ve discussed how to design for low impact and the importance of selecting the right fibres. In this week’s blog, we’re moving on to a high...
#GreenestTee: Selecting Sustainable Fibers

#GreenestTee: Selecting Sustainable Fibers

 Fiber fiber fiber! From conventional cotton to polyester to nylon, the (unsustainable) options in the current fashion market are endless. Manufacturing clothing from these fabrics require tons of resources to cultivate and process. However, these fibers are cheap...
#GreenestTee: Designing for Sustainability

#GreenestTee: Designing for Sustainability

What does it take to make a green t-shirt? It’s a question we often get asked here at Green Story. For the month of May, we’ll be answering that. Welcome to the #GreenestTee! We are taking you through the journey of creating the most sustainable t-shirt in the world:...
First Base: Committing to a Greener Footprint

First Base: Committing to a Greener Footprint

Behind every great brand is an inspirational story that makes us want to create change in the world. Alison Cotton, the founder of First Base, is no different. When her dream of becoming a pro-surfer was cut short due to an injury, she turned to her second love:...