5 Reasons You’re not as Sustainable as You Think

The last straw? If you don’t have anything nice to say, you shouldn’t say it at all, right? Not this time. Ecolabel confusion has been a huge problem for many years now. We continue to see companies plastering their eco-claims everywhere, diluting consumer trust and...

Green Stories: Edina Szender on founding Sundays Designs

We’re proud to partner with Vegan Resort Wear on measuring and showcasing their impact. Edina is the founder of Sundays Designs, an ethical manufacturer of linen clothing, and as the name suggests, they are focused on resort wear. Working out of New York, she...

Waste Reduction Week: Why the Sharing Economy Matters

It’s waste reduction week here in Canada. That means being aware of our actions and improving our daily habits for long-term environmental success. While this week formally focuses on the circular economy, we’d like to throw in a new topic to the table; the sharing...

Marketing your Green Brand without Breaking the Bank

You’ve created this incredible brand. Now, how do you get the word out about it? While sophisticated tools, celebrity spokesmen and big flashy ad space sounds appealing, it may also be a bigger hit on the bank than most startups can take (although how great would it...

The Little White Lies of Green Fashion

Fashion. So Hot Right Now. What’s the first thing you think about when it comes to fashion? It’s not usually the word “green”. Whether it’s the latest style trends or the best sustainable alternative, the fashion industry is a world of its own. But what do...