What the data?! Using Life Cycle Analysis in Your Green Marketing

Data helps us tell the story of our efforts to be green. But what do the numbers actually mean? When we talk about data what we’re really talking about is gathering impact data information through an LCA, or Life Cycle Analysis. Life Cycle Analysis is perhaps...

Green Stories: Interview with Vince Schutt of Enviromentum, Part 1

  Welcome to the very first edition of Green Stories. We’ll be looking at people who are making a difference in the environmental space, profiling their views and discussing their work. First up is Vince Schutt, founder of Enviromentum. He’s a data geek...

Trumped Up: How Critical Thinking can Fight Green Washing

March is data literacy and critical thinking month at Green Story. Why you might ask? Because, as the wise man said, change comes from within*. As more companies are realising that being green is a great selling feature consumers are being inundated with green...