Making A Green Business Card

Uh-oh We ran out of business cards. In a normal company, this would be a simple matter of reprinting a new set. At Green Story, we try to think through things a bit more deeply. So, we set up really rethinking what the business card meant to us. Do we really need a...

The Secret To Green Marketing

  2016 survey shows a 42 percent spike in consumer interest for an eco-friendly product when marketed with sustainability infographics as against basic sustainability information.   What’s the secret to green marketing? Our customers who manufacture...

Sharing Economy Insights

Green Marketing & the Sharing Economy Green marketing can learn from the sharing economy.  Whether a local library or an international giant, these sharing businesses make sure you know their impact – sharing means you save money, you save space at home...

Playing your game: Green Marketing and Impact Data

  I was at a conference last week and had a few people tell me about how the odds are stacked against social enterprises. Supposedly, their potential customers say it’s great that these companies are doing something good for the world but the same customers don’t...